Digital Marketing

twoot seo digital marketing

The English dictionary describes a strategy as ‘a plan of action designed to achieve a long-term or overall aim.’


Once you’ve defined what you want to achieve with your digital marketing, your strategy sets out how you’re going to get there. It is your plan to achieving your business and marketing objectives and goals.


twoot Digital Marketing would typically focus on the following key areas;



Typically, a digital marketing strategy should include the following:


  • -  About your company,
  • -  Your current situation for your business and marketing efforts,
  • -  Previous performance,
  • -  Your objectives,
  • -  Your goals,
  • -  Your target audience,
  • -  Your competitors,
  • -  Your marketing plan,
  • -  Marketing,
  • -  KPIs,
  • -  Requirements to fulfil the strategy,
  • -  Timeframe,
  • -  Review stages and check in points on the performance success of your     strategy, tactics and overall plan.